J and Friends Holdings Limited, through its subsidiaries, provides cutting-edge financial and digital services, powered by technology, to the ecosystem of micro, small, and medium-sized enterprises (MSMEs and SMEs) across the People's Republic of China and internationally. The company operates an open platform that links business and financial partners, enabling them to offer financial solutions directly to end-users. Among its core offerings are point-of-sale financing solutions, branded as Dumiao, which business partners can integrate into their own platforms or utilize via the company's proprietary system, as well as business installment loan solutions. Additionally, J and Friends offers a suite of wealth management services. This includes a fund distribution solution, allowing partners to present and distribute mutual fund products to their customers, either under the Hongdian brand or as a white-label offering. It also features a robo-advisory solution, known as Polaris, designed to empower financial and business partners to deliver automated investment advice to their clients. The company's diverse portfolio further comprises international installment loan solutions and Myfin, an insurance platform that enables partners to offer and distribute various insurance products. To enhance partner capabilities, J and Friends provides value-added tools for deploying solutions, monitoring and evaluating performance, and scaling operations. It also furnishes digital marketing tools for precise user targeting, executing intelligent marketing campaigns, and boosting efficiency and effectiveness. Complementing these are real-time monitoring tools, offering a comprehensive and visual interface for performance oversight. Founded in 2012 and headquartered in Beijing, People's Republic of China, the company was formerly known as Pintec Technology Holdings Limited before officially changing its name to J and Friends Holdings Limited in January 2026.
