High Tide Inc. primarily operates as a prominent cannabis retailer with a significant presence across Canada, Europe, the United States, and other international markets. Beyond its retail footprint, the company is actively involved in the design, manufacturing, and distribution of smoking accessories and a variety of cannabis lifestyle products. Its operations encompass both the wholesale and direct-to-consumer retailing of cannabis goods, achieved through both company-operated and franchised licensed retail outlets. Diversifying its revenue streams, High Tide Inc. also provides specialized data analytics services and manages two key e-commerce platforms: Grasscity.com and CBDcity.com. As of August 4, 2022, the company managed an extensive network of 139 retail locations spanning Canadian provinces including Ontario, Alberta, British Columbia, Manitoba, and Saskatchewan. Established in 2009 and headquartered in Calgary, Canada, the entity initially operated as High Tide Ventures Inc. before formally adopting its current name, High Tide Inc., in October 2018.