WiMi Hologram Cloud Inc., established in 2015 and headquartered in Beijing, China, is a technology company specializing in augmented reality (AR) holographic products and services for the Chinese market. The company's operations are divided into three core segments: AR Advertising Services, AR Entertainment, and Semiconductor-Related Products and Services. Within its AR advertising division, WiMi delivers holographic advertising solutions. This includes specialized software that allows users to seamlessly integrate realistic or animated three-dimensional objects into video content. Furthermore, their online holographic AR advertising platform facilitates the embedding of AR commercials directly into films and television programs. For the entertainment sector, WiMi provides a range of holographic AR products. These offerings primarily comprise payment processing middleware, a dedicated game distribution platform, and advanced holographic mixed reality software. Beyond its AR focus, WiMi also plays a role in the semiconductor industry. The company offers central processing algorithm services and supplies computer chip products to various enterprise clients. It also develops and markets comprehensive solutions that integrate both software and hardware for central processing algorithms. Notably, WiMi's cutting-edge holographic AR technologies find broader application in areas such as software development, digital content creation, cloud computing, and big data analytics.