Haier Smart Home Co., Ltd. is a global enterprise dedicated to the innovation, manufacturing, and distribution of intelligent domestic appliances. Its extensive operations cover key markets across Asia, Europe, the Americas, Australia, and Africa. The company structures its diverse activities into three primary divisions: its core Smart Home Business within China, its international Home Appliance and Smart Home Business, and an "Other Business" segment which encompasses a broad range of supporting and strategic ventures. Their product portfolio for consumers is comprehensive, featuring major appliances such as refrigerators, freezers, washing machines, air conditioners, and water heaters, alongside water purification systems, dishwashers, and various kitchen appliances like gas stoves and smaller home devices. A key focus is also on providing integrated smart home solutions. Beyond direct appliance sales, Haier Smart Home diversifies its interests through offerings like consulting in environmental protection and artificial intelligence technologies, software development, and technical services. They also engage in advertising design, research and development in Internet of Things (IoT) technologies, and computer hardware and software technical support. Furthermore, the company extends into asset management and equity investments. Its operational scope also includes specialized services such as hazardous waste management and the complete lifecycle management of plastics and electronic products, from development and assembly to sales. This extends to fostering advancements in home appliance, communications, and network engineering technologies, as well as the precision manufacturing of plastics, sheet metal, molds, and electronic components essential for its appliance production. Established in 1984, the company was initially known as Qingdao Haier Co., Ltd. before officially rebranding to Haier Smart Home Co., Ltd. in June 2019. Its headquarters remain situated in Qingdao, China.
